by There are many marketing techniques that companies can use to either reach their customer base or bring new potential customers in their base. Social media marketing, affiliate marketing, internet marketing are just a few of them. An interesting marketing technique to note is email marketing, which you will find more about in this article.
Always get permission! Unsolicited email is not welcome, in certain cases, can get your ISP blocked. When contacting someone, always include a newsletter or an offer – this way the customer has the chance to agree to receive your messages. The last thing you want is to be bred a spammer.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family friends, are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break enjoy some downtime yourself. Business will be back on track in a day or two.
Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.
If you have a client who has a birthday, make sure that you send a follow up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.
Learn as much as you can, from a variety of sources, to become a master of email marketing. Books on the subject may be available in libraries online. You should also look into joining a class or a workshop about internet marketing in your area.
It is important that your friendly form line is one that your subscribers will recognize. For example, do not have the CEO of your company sending the emails. The reader may not know who it is from just delete the email. In the subject line, put your business’s name.
Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!
Clearly posting an unsubscribe link is recommended. Don’t make the link to unsubscribe hidden or difficult to find. Your customers must be made to feel that they are choosing to subscribe, not that your emails are being forced upon them.
Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.
As you know, there is a wide variety of marketing techniques that companies use to interact with current potential customers. Among these are social media marketing, internet marketing, of course, email marketing.
After reading the information presented in this article, you should now know more about email marketing how to use it.
