People tend to shy away from email marketing. But, if you spend some time learning how this effective marketing method can work to your advantage, you will see the potential benefits email marketing can offer.
Be sure of all the colors you use in your email are neutral. If colors are too bl, the customer may not want to read the article. On the other h, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, white.
Before using email marketing, create a test email send it to a friend or family member. Your loved one can see how the email looks give you feedback. This way, if any changes need to be made, you can do it before sending the emails out to customers.
When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list provided you with an email address for that specific reason. If you don’t get permission first, you may get lots of spam complaints even lose otherwise loyal customers.
When you ask people to opt-in, let them know what to expect. Tell them what you will be sending how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading.
Send your opt-ins a link that they must click on to confirm their subscription to your email list. This way, you ensure that it is something that they want to do, it will protect you from getting complaints about spam. Let your opt-ins know in your pitch that they will need to click on a link.
Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, many spam filters will automatically trash emails that include character strings like “$$$.”
Try engaging the customer using the subject line of the email. Your email must grab your reader’s attention the minute it ls inside of their inbox, otherwise it may go into their trash. If you have a weak or uninteresting subject line, that is exactly what will happen. So try spicing up your subject line with some creativity.
Get creative with your email designs to find out what works best. Send out a few emails with content links that differ in their fonts text color. Play around with image positioning, including buttons logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
To make a clear memorable impact with every email, keep your marketing messages short sweet. Every email should have a very clear message should only include information, media links that are completely relevant to that message. A succinct but convincing email will be easier for your readers to absorb than a windy message that tries to force too many points.
Now that you’ve read this article, you’ve seen some of the ways you can use email marketing to help your business. If you make use of the advice from this article, you should soon see a positive effect on your business.